Shell LiveWIRE’s mission is to stimulate the local economy through entrepreneurship, innovation, and meaningful employment. Every year we support thousands of individuals to access the knowledge, skills, networks and resources to turn their ideas into successful businesses.

The first LiveWIRE programme began in 1982 in response to Scotland’s 18% youth unemployment rate. Over the last 37 years, LiveWIRE has continued to expand to other areas facing similar challenges, providing training opportunities and supporting youth startups. In 2018 alone, LiveWIRE trained 2,686 youth entrepreneurs, supported 1,384 businesses, and created 1,374 local jobs. In addition, 43 businesses have entered Shell’s supply chain.


Shell Iniciativa Jovem Celebrates 20 Years In Action

Feb 09, 2021

The Brazilian branch of the Shell LiveWIRE family held a virtual fair to celebrate its newest cohort of entrepreneurs and its 20-year anniversary.

Meet 2020 Top Ten Innovator Ramla Kaleem Shah!

Feb 09, 2021

Ramla’s business, Aqua Agro, uses Artificial Intelligence and innovative technology to enhance productivity and water savings for farmers in Pakistan.

Meet 2020 Top Ten Innovator Richardo Petricius!

Jan 22, 2021

Richardo Petricius founded Bionika, whose integrated biogas technology helps rural communities access affordable clean energy by transforming waste into electricity.