Shell makethefuture champion LiveWIRE businesses on a global stage
Sep 13, 2016
"It only takes one idea to change the world.” That is the message of Shell #makethefuture, a global initiative which believes that within the power of people's ingenuity lies the answers to tomorrow's energy challenges. Through #makethefuture four Shell LiveWIRE businesses have been championed as positive role models with potentially world changing energy businesses, each receiving significant public backing from Shell this week.
Through the New York Times, Shell published Powering Human Progress, showcasing the innovative businesses of four energy entrepreneurs, including Shell LiveWIRE UK alumni Arthur Kay of Bio Bean, whose business repurposes waste coffee grounds as a source of fuel; Shell Iniciativa Jovem's Henrique Drumond, whose social enterprise Insolar empowers small communities through the strategic introduction of solar energy; and Shell Tameer's Sanwal Muneer of Capture Mobility, who has designed inventive energy harvesting wind turbines. The article offers an in depth account of the insightful ways both the technology behind these businesses contributes to future energy markets, and how their innovative business models promote valuable change.
This week also marked the release of Akon's new single, 'Tell Me We're Ok', for which the singer partnered with Shell #makethefuture to create an awareness raising video about the challenges of access to energy in Africa. For the video he partnered with Shell LiveWIRE UK alumni Laurence Kemball-Cook of Pavegen, using the business' unique technology which converts footsteps to power, to light up a football pitch. You can view the video on the Shell YouTube channel.